
The Whoa is in the Dough
A four-day process, the slow-fermented dough is formed with North American wheat to create our signature airy texture. Before adding sauce –and each pie’s toppings + fior di latte cheese– a thin layer of dried mozzarella is applied directly on the dough to ensure the crust stays perfectly crisp. The 13-inch round pies are par-baked at our Pizzeria, and then immediately flash-frozen for the best possible quality.
Where can I purchase?
We’re making our frozen pies at our Pizzeria in San Francisco and hand-delivering them to local stores throughout the Bay Area. For our initial launch, you can find us at NorCal independent retailers, as well as select Whole Food Market stores within the region.
How can I make the best frozen pizza at home?
Step 1: Preheat your oven to 450 degrees.
Step 2: Place your frozen pizza directly on your hot oven rack + bake for 8-10 minutes or until the cheese bubbles + the crust is golden brown.
Step 3: Finish strong.
- Margherita - Drizzle with EVOO and/or finish with grated parmigiano reggiano.
- Pepperoni - Finish with oregano or a drizzle of hot honey.
- Cacio e Pepe - Finish with freshly ground black peppercorns or grated pecorino romano.
What does par-baked mean?
To ensure your at-home pizza experience emulates the pizza experience you’d have at our Pizzeria, we partially bake each frozen pizza in our high-powered electric deck ovens. This process gives the crust structure and our signature light charring on the base and perimeter of your pizza. When you finish it in your home oven according to the package instructions, you’ll see the difference with a pie that looks like it came straight out of a pizzeria oven.
Why do the pizzas have visible variations?
Because our master pizzamakers at our Pizzeria are making each pizza by hand, there will be variations between each pie. It’s a sign of quality and the exceptional care that is going into every pizza we make.
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